Want to have your brand appear in Dutch babyforum discussions? Interested to find out the details of A French product evaluation of your product? Do not have a clue which kind of Facebook campaigns work in Germany?
European mums – as many others worldwide – live a hectic live: they run from work to daycare; from supermarket to pediatrician. It’s long after closing time when they get to start thinking about baby and children’s products they need.
The new European mum
Rather then basing their decisions on the ads they see everywhere or getting informed by a local baby shop, European mums are checking out online product evaluations. They chat with mums they do not know in real life and take their input on your product serious. They get influenced by their recommendations; get inspired by the growing community of mum bloggers. They want to acces information quick
Is your marketing strategy ready for such a new mum?